Liquid Care: A watery beauty obsession all the way from Asia
In Asian cultures, water has always been central to women’s beauty and hygiene routines, leading Japanese and Korean beauty brands to create ‘cosmetic waters’, products with a much higher water content than usual that are more easily absorbed into the skin.
Lancôme has looked to this new beauty technology to create its own liquid cream, resulting in a hybrid lotion-serum-day cream: Énergie de Vie Soin Liquide. Harnessing Liquid Care technology derived from cosmetic waters, it’s made up of a 24% hydrating agents – a market record - to quench the skin.
A special mention goes to the fluid, super fresh texture that not only intensely re-energizes the skin, it also provides water-tight protection against whatever the day has to throw at you. In skin terms, it’s all the hydration power of an herbal tea, with the energy hit of a coffee.
Énergie de Vie Soin Liquide, Lancôme.
© Nicolas Valois